It was a long and stony path for my website to rise in the listings of the Search engines. Finally successful, but with very different speed and success. Two things helped me to accomplish this goal. The first is the linking with websites of similar topics and real content. The second thing is the permanent update of my own pages.
One of the biggest problems with search engines is, that users will not benefit from monopolies in the end, and in this case everyone knows which company I have in my mind. I like to encourage everyone to use more than only one search engine and to try something new. Users should have many options from which they can choose. An interesting article about this topic was published in the FAZ also in english. I'm adding more and more english versions of my pages about New Zealand, Australia and Scotland, and I'm curious about what will happen. Did anybody already find me with the strings "New Zealand Bike Tours" or "Biketour Australia" somewhere???
There are more than only these search engines on the net. For the english speaking world, I recommend DuckDuckGo, Qwant and ZapMeta as examples for excellent search engines.